Brand identity refresh for Quad Hotel & Casino, Las Vegas
 
The Quad Hotel & Casino aims to be central gathering place for the budget-minded, young, and active Las Vegas tourists. The logo’s circular letterforms bring that same sense of gathering to all four letters and unity to the Quad brand.
the fashion-style black and white photography unifies the visuals and complements the idea of the hotel as a hip scene.
the color palette reflects the pre-existing use of red in the hotel’s identity.

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