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Fresh, modern and progressive branding for New Zealand based company "Saving Sunday."Art Direction, Branding, Graphic Design2015 -
Rebranding and Creating unique exhibition experience for LACE (Los Angeles Contemporary Exhibitions)Branding, Graphic Design, Web Design2014 -
These information-based posters are visual representations of how much time we spend on different aspects in life.Graphic Design, Print Design, Typography2014 -
Modernist Cuisine is a interactive ipad publication done with the adobe publishing suite software.Graphic Design, Interaction Design, Typography2014 -
Branding Pieces for Deep 6 AnalyticsBranding, Graphic Design, Print Design2014 -
Book Design inspired from Japanese artist yayoi kusama's film "Self Obliteration"Editorial Design, Graphic Design, Print Design2014 -
The quad logo uses circular letterforms to bring unity to all four letters and centrality to the letters themselves. This idea of a central gathering place is aligned with user profile: budget-minded, young, active.Branding, Graphic Design, Print Design2013 -
This is a hypothetical exhibition. I choose Haus-Rucker-Co as my focus artist group. They are famous architectural group from the 1960s in Vienna. My concept is to focus on the beauty of their architectural forms by keeping the design simple and only use B&W to establish the goal.Graphic Design, Print Design, Typography2013 -
INLAB (Insight Lab) is a new type of initiative at Art Center College of Design. Comprised of a group of elite students across a variety of fields of study (graphic design, advertising, photo, film, interactive, illustration, and transmedia), INLAB is a 14-week project-based creative/experimental studio designed to push the envelope, experiment, and solve real-world problems for real-world clients. INLAB operates as a R&D lab, working with the new approach of investigative branding to reveal new opportunities for the collaborating partners.
The first INLAB project was the super-hip Parisian-based fashion and music label, Maison Kistuné.
In the beginning of Fall 2013, INLABers spoke with Gildas Loaec, co-founder of the brand, who presented his vision for Kitsuné. Over three months of explorations, students observed and analyzed the brand to uncover uncharted territories. On a conceptual level, INLABers discovered that the Kitsuné brand is about much more than being Paris’ hottest music and fashion label. It's a brand about youth. Not youth as an age demographic, but youth as an ideal. Based on this insight, INLABers designed a series of working prototypes.
After 13 weeks of intense work, INLAB students presented a comprehensive suite of projects on week 14, framed around the idea of a pop-up store. These included: new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collaterals, videos, immersive interactive modules, and new brand experiences. The final presentation was also an opportunity to invite guests and throw a (super-awesome) party that brought industry guests and students together.Creative Direction, Exhibition Design, Fashion2014
All works © Ying Chen 2014.
Please do not reproduce without the expressed written consent of Ying Chen.
Please do not reproduce without the expressed written consent of Ying Chen.
